Executive Director of The Cash Family

Richard Skinner

A Masterplan In Entertainment & Production

Richard began his journey in the entertainment world as an A&R at Block Entertainment, where he worked closely with a diverse range of R&B and hip-hop artists to shape the sound and direction of emerging talent.

Building on that foundation, he launched Production Lounge Inc., a music production company that allowed him to bring his creative vision to life through sound. Through Production Lounge, Richard has built an extensive and prestigious portfolio, collaborating with industry heavyweights, cultural institutions, and major media entities:

Iconic Artists & Producers:

Rick Ross (Maybach Music Group), Young Jeezy (CTE), Gucci Mane, Bryan M. Cox, Young Dro, and Que (Atlantic Records).

Media & Entertainment Professionals:

Marcello De Nardo (ABC’s The Quest), Shay Clemons (Comedian), Odd Rod (Poet), and DJ SmackSilly (MMG).

Partner Agencies & Extended Roster:

FWRD Music Marketing, Total Axxess Entertainment, Motion Picture Music, Taste 4 Hip Hop, and a vast lineup of artists and DJs including Jonha Casso, Seviin Reasons, Balize, Cantrell, 4 RealPlaya, Fattso, 107Flatline, Ghetto Muva, CSpence, Rzenatiii, Bigg Yay, DJ Deceptacon, and DJ Double A.

Elevating Brands & Elite Athletics

Expanding his expertise into digital media and high-tier brand positioning, Richard founded Refined Creative Agency, specializing in web development, brand identity, and design for businesses looking to stand out in a crowded market.

Currently, he leads Brand 305, an exclusive sports marketing and branding agency that merges his digital expertise with the fast-paced world of professional athletics and corporate services. Brand 305 boasts a formidable, multi-disciplinary client roster:

Corporate & Enterprise:

Delivering premium digital solutions for major entities including Pepsi, the NAACP, STEMLinx, Sunshine Real Estate Academy, The Hecama Group, House of Dawn, Promise Land Produce, G.A.P., and Ollies Place Specialty Suites.

Elite Athletics:

Serving a prestigious lineup of NFL and NBA talent, executives, and elite trainers. His sports roster includes Damien Wilkins (NBA G.M.), Terry Rozier (Miami Heat), Calijah Kancey (Buccaneers), Larry Ogunjobi (Steelers), James Houston (Lions), Patrick Jones II (Vikings), Nik Bonitto (Broncos), Jonathan Ford (Packers), BJ Thompson (Chiefs), Mitchell Ogude (Dolphins), Monty Rice (Saints), and Kenyatta Jackson Jr. (Ohio State). He also partners with top-tier training organizations like Sack Sensei, Linemen Elite, Coliseum Athletics, Mac5Sports, Jerry Seymour, Torrian Wilson, and Jessie Dove.

Luxury & High-Growth Ventures:

Driving brand activation and growth for exclusive communities and ventures such as Black Owned Elite, The LUX Experience, Inviting Luxury, Belohim Luxury Clothing, and Enraptured Escapes.

Boutique Business Portfolios:

Providing ongoing strategy for a vast network of fast-growing brands including T.M. Homes, The Lotus Rebirth, Optimum Home Care, Zayla Designs, Peak Point Home Renovation, House of Hair, Titan Flow Cleaning, Smokey Jays BBQ, Youth Meets Moguls, Chronicling Time, Valid Media, and the Surviving My Clients Podcast, among many others.

The Cash Family Music: The 2026 Roster

As 2026 approaches, Richard is positioning The Cash Family Music for a massive breakout year. The label has curated a diverse roster of six distinct talents known as the “Great Six,” each strategically chosen for their ability to deliver premium, sync-ready hits across multiple genres for film, television, and visual media:

The Outlook: An Audio Takeover

With Richard Skinner’s ability to turn high-level vision into reality and Kenneth Cash’s relentless drive to curate the perfect sound, The Cash Family Music is more than a company — it is a movement. From the streets of Florida to the screens of the world, the “Audio Takeover” has officially begun.

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    The Cash Family Music was built as a precision instrument for this exact market. Not a traditional record label scrambling for playlist placement, but a licensing and placement powerhouse with one laser focused mission: connect exceptional, sync-ready talent with the music supervisors who control multi-million dollar music budgets at Hollywood studios, streaming giants, and global advertising agencies.

    info@thecashfamilymusic.com
    Based out of North Florida.
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